Despite having success with this campaign, some might argue that a 5.71% conversion rate is nothing special.
Five years ago, that might have been the case, but outreach is getting harder and more people are asking for money or something else in return.
That said, there are two ways we could almost certainly have increased our conversion rate.
1. Negotiate with prospects
The conversion rate for our campaign was 5.71%, but the reply rate was 17.55%. That means 83 people responded to our email, but only 27 linked to us (plus two people we didn’t reach out to).
While some of these were “thanks, but no thanks” type responses, many were requests for link exchanges and other things.
Here’s a quick breakdown:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
8 people requested a link exchange;
6 people requested something else in return (e.g., free Ahrefs account, to share their content on social media, etc.);
3 people asked for money
Buying links is against Google’s Webmaster Guidelines, so it’s not something we would ever do or recommend to others. But even if we exclude those people, there were still 14 people who seemed willing to negotiate. With a bit of back and forth, we likely could have come to a mutually beneficial agreement and convinced these folks to link to us. That would have brought our referring domains count to 41, which is an 8.7% conversion rate.
2. Send follow-ups
According to Authority Hacker’s study of over 600,000 outreach emails, sending three follow-ups at least doubled their results. However, we didn’t send any automated follow-ups because we didn’t want to bother people.
That will sound crazy to most link builders, but we only ran this campaign to test our tactic. Our goal wasn’t to get as many links as humanly possible. That’s why we only followed up with people who said they’d link to us but didn’t do so within two weeks.
If we followed Authority Hacker’s advice and sent three follow-ups, our link acquisition rate would likely have been at least 11.42%.