For the usage scenario, it can be judged whether the user will use it for a long time, short-term, or single use; only the higher the frequency of use by the user, the higher the value to us. In addition to this judgment, there is also the user group.
After the user answers the information, he needs to ask the user what the user wants to achieve. Only by knowing the user's purpose can it be possible to help the user achieve the purpose.
But here, new conclusions and new product features can be drawn through the goals and combination of user usage scenarios and why users use them.
Sometimes, we also need to combine the user's purpose and use the existing function to quickly help the user to solve the immediate problem; because not all the feedback information of the user needs new information to satisfy, but sometimes the user is not satisfied with our function. Familiarity leads to misunderstandings. This is an experience problem; but some can be solved immediately, just need to combine the old functions.
The characteristics of this type of user group are that they are relatively indifferent, because they do not benefit the other party, they also ask for detailed information, and the other party does not have feelings for the product, which is the most test of the researcher's communication skills.
Such users have a characteristic that they think it is more appropriate at the moment, or that it is temporarily feasible, and will not have higher pursuits; but if they can provide better functions, they will also accept it.
However, during the research, in many cases, it is impossible to find out what kind of needs they want in the future, but they will provide a lot of reference opinions on the improvement of product experience on the original basis, and of course also propose new ideas.
This type of user research is often the easiest to generate trust and is more willing to tell it all; what we need is patient interaction, because many times the other party may say something we already know, and we need to learn to do more guidance.
3. Temporarily lose users
Users are temporarily lost, and they may come back in the future. Even those who haven't used our products for a long time still have the opportunity to use our products, just to see what method is used to recall users in the future.
There are many reasons for the loss of such users, especially for platforms that are marketing tools and products, users leave after one use, and do not know when they will use it next time, so the proportion of users actively using it is very large; if it is The kind of marketing tool that provides continuous development may be different. It is country email list a long-term use, and the longer it is used, the higher the cost for users to leave.
For the time being, there are many types of churn users. Some may be caused by product bugs, some require higher-level functions, some find better alternatives, some fail to satisfy their own effects, etc. These users account for a higher proportion of emotions. bigger.
From the research, we can classify users by classifying users. Because of different user types, there will be some differences in communication during the research; the most important thing is to trigger thinking from the perspective of the person being communicated, and drive the other party from the perspective of being good for the other party. Interaction, it is possible to ask valuable information.
In addition, after the function is launched, in order to make the function usage rate and satisfaction level higher, we often conduct research.
If it exceeds, or achieves, or fails to achieve, we need to conduct user research; because the function is not 100%, only in the process of continuous iteration can the function become more and more more satisfied.
Besides, people's desires are endless, and their aesthetics will also be fatigued. When they see a novel thing at the moment, they feel great, and after a period of time, it will become the right thing to do.
In the interactive process of the research, the most important thing is to confirm the specific information. From the basic information of the user, why the use, the scene, and the purpose, these four categories must be clearly inquired; when the information returned from the research needs to promote the function, also It is necessary to think about the proportion of the user group of this function, and the frequency of use is only the user who should be investigated, or whether this type of business will use it so frequently.
When all the information is analyzed in place, the output function will be amplified by value.